Consistency is our theme this week and it’s nigh impossible to keep pushing out content regularly, without the right tools.
Here are some that I use everyday.
What’s up ladies and gents, welcome to the podonthego SHOW I’m your host Razz. And this week we have a new theme it’s the week of February 8th, 2021. Last night it was the super bowl. Tom Brady pulled it out again. Seven Superbowls. Crazy, crazy. He has. I think it’s like more than any other team. I think the Cowboys have six and the Steelers have six and he has seven by itself. Incredible. And he doesn’t, I think he’s going to play again next year. So it was, it’s crazy. A lot of people hate on Tom Brady, but he’s the GOAT and you know, I’ll just leave it at that because this week we’re going to talk about consistency, which is, you know, a great segue actually, because he’s been consistently the best for, I don’t know, 20 years. It’s crazy, crazy to even think about.
Alright, and why is consistency important for podcasting and live streaming and creatives and you know, anything creative? Why is it important because you’re only going to get better. The more you do it. And I think Bruce Lee says something like he fears the man who, not the man who knows a hundred, you know, a thousand different kicks, but the man who can do, who’s done one kick a thousand times. That’s what, that’s the meaning consistency today specifically though, we’re going to talk about tools and the tools you need to input in our podcast and one-on-one segment. So this is for beginners, but also maybe, you know, some experience podcasts just can learn from this as well. We’re going to talk about tools. The best investment is in the tools of one’s own trade. And that comes from Benjamin Franklin. And you know, that is I think tools are important because if you want to be successful, if you want to stay consistent, if you want to get to episode 100 or 1000 of your podcasts, you’re going to need the right tools, you know, at a certain point like, yeah, you can start with just a a very inexpensive mic.
Even you can start with your headphones for your iPhone or, you know, or your Google phone. You could start with that and start a great podcast, but it’s not going to take you to the next level, right? And it’s not even about, it’s not even about microphones and streaming software and audio editing software. You can get all that for free or really cheap and still have a great podcast with other things in place. But it’s more so about the things that you’re going to need to make sure that you’re publishing on a consistent basis to make sure that you are you know putting out consistent content. So people begin to trust you and trust that you’re going to always be there and trust that you’re going to keep putting out that great content. That’s what people want to know that they can come back and they can recommend you to people because you got to continue to put out great content.
So what tools do I use? Number one tool that I use every day, multiple times a day is a project management management tool. There’s a lot of different alternatives, but the one I seem to like the most is Trello. I like the ease of use. I like that you can, that there are cards and are cards, so you can easily move one thing to the next. So for instance, I use it in conjunction with which I’ll show you in the next tool, but I use them to juncture with a lot of other tools just to help automate and ease my workflow. So for example, one of my podcasts is the great trials podcast. I wonder if I have a picture of it that I can show you. One of my podcasts is the great trials podcast and they, I do I’ll show it to you right here.
The Great Trials podcast, tremendous podcast, they interview the world’s well, the nations, but probably the world’s through the world’s top lawyers. And they talk about the top cases. You should definitely check it out is they just reached a hundred episodes. So they are the gold standard in my book of consistency. And I’ve been right there with them from the beginning. So I know how it works. Anyway, I recorded a new episode with them via zoom. I upload it to Google drive, and then I add a link to Trello and a Trello of my editor was my good friend, Phil. He takes the, takes it, edit it, sit at home, edits it, you know, his, his desktop, and then uploads it right back to Trello so that I can finish putting the final touches on it. Check it, make sure it sounds great. And then you know, upload it.
So part of being a, you know, our podcast hosts for the client. So it’s Trello is just a, it’s a project management tool allows me to keep everything in one place. I know I can go back. If there’s an issue with the episode, I can go back. If I need to pull clips from an older episodes, it’s all there. And Trello is just makes it so easy and simple. Once you have a process for the next one is Google drive. I use this for everything. Anytime I need to share a a file with a client. If I need to share a file with my editor or my fact checker or whoever it is, Google drive is always there. It’s easy to upgrade. So you can have pretty much unlimited space storage space. It’s easy to share a link to it and give people the right amount of access where these just want them to see it.
Or if you want an edit it and be able to download it, Google drive saves me a ton of time. And it’s so simple. I like this tool because it’s so simple to organize things in folders. So everybody has a Google account one way or another, and Google knows everything about us anyway. Right? So it’s so simple for people to, to share a Google drive file with people. I like Dropbox some, but I’ve kind of shied away from them because it just doesn’t, I don’t know. It’s just, it’s just too expensive for what you get in my opinion. Well, Google, I would rather pay for Google drive and I have a co a business account. So I get an email and I get, you know, upgraded storage as well. So if you’re serious about growing your podcasts, I would suggest upgrading your Google drive account so that you could use it with Trello. It partners well with Trello, which is how I share links and how I upload audio grams and how I upload podcasts and how I save all of my podcasts and Chronicle auditable, chronological order so that I can easily find them along with the podcast. Art, along with the podcast, recording the raw recordings, an edited and edited pre-show, post-show all this stuff.
Headliner headliner is a tool for creating audio grams. It makes it really, really easy to an audio. Gram is a, I don’t have an example, but I can show you an example, a prouder next show, or just go to headline and you’ll, you’ll see it. You know exactly what I mean. It’s where you’ll see it on Instagram or Facebook sometimes. And it’s an image of the podcast art and below you have the audio wave forms, moving in different ways to signify and let people know that there’s, you know, audio, and sometimes you have a transcript at the bottom. So this way, if you, if you see the audio, grandma, LinkedIn, and you’re at work or your work, but you follow a podcast, you can still see a highlight from the podcast without turning the volume, you know, to a hundred and getting caught at work, you know, browsing, browsing social media, but you can still interact even if you need to be discreet about it.
So that’s why like headliner, it’s also just a short way to, you know, and so on radio, when you’re working radio, there’s a lot of these little hits. I don’t know the exact terminology. I forgot it right now. I’ve heard it before, but there’s like little, little teaser pieces right before, before the show. And after the show, or even on the news stations like coming up next is, you know ciao opens lemonade stand. And this is what happened, you know? So you’re like you’re teasing people to stay and remain engaged. That’s what an audio gram does. In my opinion, it kind of teases people to stay engaged with the podcast. So you want to pull out the best clip you possibly can for your audio grant, from the podcast and share that so that people become engaged and they want to go to your podcast or subscriber.
That’s the whole point of audio gram. It’s not to, you know, this is whatever the point is to get people to go, always go back and download more of your audio, you know, download your podcasts, Timmy. So Timmy is a really cool one. I didn’t know about it until my buddy Henrik gear told me about it. He is a, he’s the podcast host as well and a speaker and an entrepreneur and an author, great guy. He, he told me about this and it’s an audio transcription transcription service, but it’s all done by AI. So, you know, all you have to do is upload your audio file. And I do this every day and for 25 cents a minute, they’ll transcribe it. And within a few minutes, it’ll be transcribed for you. And then you can, the cool thing it is that it also creates timestamps and you can edit it really easy on the website and you can also create it and download a file.
So there becomes captions. So if you want to download it and upload it to YouTube as captions, you can do that. If you want to download it, download the file, upload it to premier pro or another video editor and, you know, add captions and then create your own audio grams. That’s amazing. You know, you can do that as well. So it’s just, it’s a really cool tool. And what I like to use it for is I like to everyday on the blog on part on the go, I take these videos live streams. I do. And I post everything on the firstname.lastname@example.org. And this allows me to not only create content, it allows me to, you know, just add, you know, get more viewers, get more eyes on the website. But the cool thing about transcription that I never thought about is that there are people in other countries who are trying to learn English or trying to learn whatever language, right? If you have a transcript of the podcast on your website, then they can listen and transcribe it into their language.
And at the same time, you know, read along and listen along, it kind of helps them to learn English as well. So you might be able to pick up, you know, you know, Tiny’s African Indian, you know, Afghan, whatever. You might be able to pick up some really cool new listeners from different countries that you couldn’t before. If you have a transcription on your site, and it’s a really innocent, especially if you don’t, what episode a week, one 20 minute episode a week is really an inexpensive way to add more content to your site.
Canva. If Canva ever goes public, I will invest as much as much of my money as I can into cab. I love this website. My, my I’ll create my slides on Canva. My podcast art. A lot of times I do that if I have, if you ever see any social media art I have, that is really cool. You know, I have my logo created by a great professional company called pioneer marketing. But every other piece of, you know, marketing material, I have, I create on campus, anything from PDFs to client project proposals, to whatever Facebook posts, social media, posts, everything, everything I need, I created on Canva. And then if I need to, you can export it as a PDF. So you can make it look professional. You’re not just sending people images. I can take it and download it as JPEG, and I can add it to PowerPoint, which is what I’m using now for my slides.
It’s just, it’s easy. And it makes it’s a great tool because now you look professional, they have great themes and templates on there to make you look professional. You can add your logos and to a folder. So you always have your logos handy. You don’t have to go looking through all this stuff. You can create again, you can create templates so that every day you don’t have to recreate the wheel and create a new thumbnail for your show. You can just apply it. It just makes it extremely easy and extremely fast to create an edit and manage all your thumbnails for your videos, all your thumbnails for all your podcasts are tremendous. If you, if you’re not using canvas, please check it out. And also I’m not getting paid for any of these shout outs. I’m giving just, just as a heads up.
This is just stuff that I use, but yes, Canva. Yeah. So, and again, all of these tools, they, the idea is that these make my life easier. If I have to spend an hour recording, if I have to spend an hour prep an hour recording, and then another two or three hours editing, and then another hour or two, you know, sharing things on social media and sharing things you know, creating artwork to share stuff is I’m not going to do it. Nobody’s going to do it. Nobody’s going to stay consistent. We spending eight hours, you know, a week putting work into something that you haven’t even sent up, seeing a benefit from you. You know, you’re investing all this time. And so it’s cool. Yeah. Okay. I can invest. I’ll go in, I’ll invest $500. Maybe a lot of people out here, it’s like, let’s, let’s go into a podcast together.
Let’s create a podcast or a business lesson invest 500 to a thousand bucks in the equipment and maybe get an editor, maybe get some help with it. You know, somebody to help us launch it fine. You know, saying money is whatever, you know, we can invest in something, but it’s the time. That’s the hard part. So all of these tools that I’m listing now as is the things that will save you time what’s in the long run will save you money and allow you to continue to be consistent with the podcast, which is the most important thing. Consistency, keep going, background remover. So remove.BG. It is, it is just a very simple site. You upload an image and it removes the background for you. And this is just, it just makes your thumbnails look more professional and people click on thumbnails more when it’s just a, I don’t, I don’t know.
I’ve just noticed this myself, like people click on things when the backgrounds are removed, it’s weird. And you have like a weird background behind you, but you’re there. But then you have, you know, maybe an outline around you or maybe you have a cool background in the back, but remember removing the background is it just makes it I dunno, more clickable for some reason, it’s just something I’ve noticed is something that I’ve seen other YouTubers and podcasts have success with when you’re creating a thumbnail. So remove the background and then put yourself if you, if you’re going to be the photo and then put yourself somewhere else that relates to what you talk about in your video. And this is just the easiest way I’ve seen it. I, I can do it on Photoshop pretty easily. You know, that’s easy. You can do it in other background, removal software.
I think even canva has a tool for it, but remove.bg and there’s other alternatives out there. They were the first one that popped up when I searched for Google and they have been the best one that I’ve used to have. You know, they, you upload the image, they remove it and I don’t know, 20, 30 seconds. And then you can upload it back to canva and use it however you want. Right. So it is a, it’s just another way to just save time. It takes 30 seconds to remove the background. I’ll show you in a thumbnail here. You know, it takes 30 seconds to remove the background and that’s, it just makes it so simple.
All right. So final thoughts. The best investment is in the tools of one’s own trade Benjamin Franklin
Is that the same quote I use at the beginning? Yep. Sorry guys. It’s still my final thought though. It’s still my final thought. I think I copied and pasted the wrong one. The idea of getting it is that the tools don’t make the man, but the man becomes a better man with the right tools. Right? I’ve seen it a thousand times in my life. I’ve seen it when I, when I was a musician, you know, I, I, I could see an expert musician pick up a terrible beginner instrument with, with dents in it and with, you know, pads that were missing, if you, if you’re a brass instrument player and still sound amazing. Right. But they sound even more amazing. They were able to get in the zone more when they had an instrument that whether, you know, if it was a trombone and the slide was, was perfect, you know, there were no dents in the slide or if they played the two, but like I did.
And there was no, there wasn’t a button that stuck, you know, that there was sticky. There wasn’t a valve that was sticky. So it’s, it’s the same thing happens with the carpenters. You know, I, I recently started doing some woodworking. And one thing I’ve noticed is that a lot of things are just so much easier when you have the right tool for the job. You can, you can build a house with the hammer and nails and you know a handsaw, you know, and it chills or something like that. But it’s so much easier when you have a, a miter saw and an air gun nailer and all this stuff, then you can become creative. Then your creativity can come out. Then you have time to add extra flare to an add of your own personal style. So the tool, you know, if you’re not thinking so much about the tools and you can trust the tools and they’re saving you time, then that allows you to be more creative, more put more of yourself into the project, put more of yourself into the product.
So there you go, there you go. Consistency. The tools matter, the tools you use matter. So that’s, that’s one thing you have to pick and choose with. You’re not going to like all the tools I listed. Nobody will, because these are just the ones that make sense to me. You know what my buddy Tyler, if I recommend a Trello, he’ll try you something else. He’ll say, no, I like a Monday, or I don’t know what another project management is like, ah, I like it better. You know, we’re the same, but we’re different. So it’s the same with my wife. You know, if I say, Hey you know, I want, you know, I would riff tonight, okay, let’s get pork ribs. Now I was thinking about beef ribs, that type of thing, right? It’s not going to be the same for everybody. You’re going to like something completely different than I am.
But I want you to start focusing on the tools or using, seeing where you can upgrade and where you can improve and begin to invest today. If you could, if you find a sponsor, I would highly suggest don’t put the money in your pocket from the sponsor, but reinvest it back into your tools for your, for your podcast. All right, guys, I think that’s enough for today, thank you guys for watching, I am Razz with a Podcast on the Go LLC. This is the podonthego SHOW. And I thank you for listening. If you want to launch a podcast, if you’re thinking about launching a podcast, go to podonthego.com where you can find a studio near you and find an expert to help you launch the podcast of your dreams so thank you guys for watching. I’m Razz. Peace out.