It’s “Free Game Friday”! All week we’ve discussed tools and tactics for staying consistent. So today, I’ll share why it’s so important for your podcast, your business, and your relationships.
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Transcript
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Ladies and gents, welcome to the podonthego SHOW. I’m your host Razz. And this week we’ve been talking all about consistency. I’m giving you guys a lot of tips and tricks on how to stay consistent in your podcasts. A lot of resources, a lot of examples of great podcasts that remain consistent over the years. And
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Today is
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Free game Friday. And we’re going to talk about the importance of consistency. And there’s a few things. There’s a few reasons why I think consistency is so important. And a lot of people don’t talk about it, the benefits of consistency, as much as how to stay consistent and that the people should stay consistent. But there’s, there’s a few benefits. And I it’s a free game Friday also because I think this is going to apply to not just your podcast, but it also applies to your business, your relationships, your life, your future, your past everything, you know, so a few key benefits we’re going to cover today very quickly. Number one is the compound effect. Number two is the snowball effect. And number three is how failure basically becomes irrelevant over time if you consistent enough.
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So number one, the compound effect,
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The Compound Effect was a book written by Darren Hardy about, I don’t know, 10 years ago now, 10 or 15 years ago now. And I remember when I first started listening to podcasts back in 2012 or so everybody, every entrepreneur podcast, small business podcast was listening and talking about the compound effect. Everybody read it. So I, I bought the book, but I never read it, but I did read the cliff notes and I’m going to share what pretty much, what I got from it with you today. And it’s basically one key concept is basically a Bruce Lee quote, right? I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times. That’s basically what I get from the compound effect is that as, as a podcaster or in business or in life or relationships, you want to have one thing you do really well.
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One thing you do well a million times instead of a million things you do kind of, well, you know, the idea of being a Jack of all trades like me personally, I know a lot of stuff, but podcasting is the thing that I fell in love with. So I know a lot about podcasting and live streaming and videography and live productions and stuff like that. So that is, that’s my one thing that I practice every day and there’s power in it because then you become experienced in a topic and nine times out of 10, you don’t have to apply to a job. You don’t, you can start a business or whatever, but you don’t have to apply to a job anymore because people will seek you out. If you become known as the best in your area, in your state or your nation at that one thing.
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Right? And a great example of this is a podcast called EOFire. It’s one of the podcasts that introduced me to the podcast industry in the world and the business of it. And I, you know, I fell in love with the podcast. I probably listened to four or 500 episodes. I know he has you know, thousands more than that, but it is a great podcast to see what consistency looks like and how successful you can become just by being consistent and doing the same thing every day. You know, he had, he does a 15, 20 minute podcast, seven days a week,
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You know, mostly
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He, he batches, it everything’s, everything has a process, everything’s in order and it’s a masterclass really on how to stay consistent. If you want an example of how to do a podcast the right way, some people would like it, but some people love it. Some people don’t like it, the podcast, because it is the same thing every time. And if you listen to a few hundred episodes and you get a little bored, but I remember listening back when he first started and I was just enthralled for literally hundreds of episodes. And so that got the courage to do it myself, to start a podcast myself, but definitely check out eofire.com.
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Number two,
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The snowball effect. This is a concept I learned when I was doing real estate. When I was a real estate agent in Charlotte, I believe might’ve been Chicago, but the idea is that
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You gotta start small and things are going to take
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Time. But once it builds up and once you get one client or two clients or three clients, they’re going to start referring people to you. If you do great work for that one person, and they’re going to refer somebody to you, and then they might refer two or three people to you. And then those two or three people will refer three or four people
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To you. So
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Before you know it, you have a large list of,
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clientele that
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Have you, and that support you and that want to work with you, but it just takes time. Sometimes, sometimes people will reach out to you, especially in real estate or business. Or if you, you know, if you’re a podcast studio owner, you’re watching this people come by and they say, I want to start a podcast. It might be two or three months before they finally pick up the courage and find the time to actually start it and
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Come see you. But you know,
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If you’re doing the same thing every day, it doesn’t matter when they come back because you’re going to be there and they know that you’ll be there. So they will come back to you versus if you’re not there, then they’re going to go to somebody else’s, you know, your competitor. So you just have to keep, you have to keep rolling. You have to keep rolling downhill. And the, the bigger you get and the longer you go, the bigger the ball becomes. And the greater your success comes every year. Since I started my business four years ago my revenue has doubled, you know, my end of year profit has doubled or tripled just by continuing to do the same thing and working with great people and
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Being the best
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I work, you know, doing the best work I can for every single client. And they, sometimes it works out. Sometimes it doesn’t, but that’s what the snowball effect is. So you just have to wait until your gets big enough. And then, you know, it’s just, you don’t even have to work for ads everything will be word of mouth. You, you don’t have to work for new business. Everything will be word of mouth. So that’s the snowball effect. Just basically what the snowball effect says is take your time, be patient and keep doing what you do the best consistently.
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Number three failure becomes irrelevant. Basically, you know, mistakes are minuscule when you are doing the same thing every day, and you’re producing great content on a daily basis. It, the small things mean less. The small mistakes mean have a smaller impact. For instance, if you are doing one podcast a month, but the audio is horrible, then you’re going to think about that horrible audio for the rest of the month. So the next time you might not even… there might not even be a next time, because now you’re all anxious and scared and you don’t even want to do it anymore. You like, you’ve built it up in your mind, but if you’re doing something every week, that that becomes less. If you’re doing something every, every day, five days, a week, three days a week, that fear of failure becomes less and less and less because you have a track record of success and you know, that even
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Okay. I made a mistake here. The success outweighs the small failure. So one mistake out of 100 is small. If I do a hundred episodes of a podcast and I screw up one episode is small. I remember my first podcast was the new agent edge. I probably said that a thousand times before. So a lot of people go check it out if you haven’t seen it before, but it was a real estate podcast. I interviewed a lot of cool people, a lot of cool people in the real estate industry. And I lost an episode, completely lost it. It was a big CEO. It was a CEO of this large company out of Canada. And I just completely lost it. I can’t remember if my hard drive died or, or like I pulled it out too early and just completely lost the episode.
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But, I just stopped publishing. After that I stopped, I stopped the entire podcast after that, because I was so stressed out about making a mistake. So it’s only like seven or eight episodes of that. Right. But then fast forward to the Savannah business showcase and it’s in Savannah, my local radio show. And I did two episodes a week. And, okay, so the audio sucked here or there was somebody in the background here. My, my son interrupted me, you know, in the background because he will come to the studio with me. Didn’t even matter because I had literally 50 or 60 episodes that turned out great, same thing with this, this thing I’m doing. Now, the show I’m doing now, the podonthego SHOW last week, the, it was terrible. I felt like, you know, I just wasn’t in the groove yet, but this week I felt a lot better this week.
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I feel quite a bit better about the content I’m putting out. And I know that it’s just going to get better and better. The more I do it because you know, I’m doing so many, I’m being consistent with it. Also failure becomes irrelevant because it losing a client or a few viewers is not the end of the world. If you’re doing something a hundred times or, you know, if you’re doing something every day at the same time of day you know, for the same amount of time, over the same topic, same place, same, same dial. Then you know that the small bumps in the road losing, losing some viewers because of something you say, or viewpoints, you have, it doesn’t matter that much. You know, if you have, if you have a dozen clients and 10 of them love you, if one or two, don’t like you, it doesn’t matter so much.
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You know, that you did your best for that client. Just like you did your best with the other clients, even if they don’t like your work or don’t like your service have a lot of examples of that, because I know I put out great work for, with what I had the best work I could with what I had, even if a client didn’t like the work. So, yeah. And happens to everybody. I don’t know if you guys follow sports or not, but I’ve seen all these, all these great players that I’m going to show you right here real quick is they failed before, you know, Tom Brady’s thrown threw a lot of interceptions this year. He lost, he lost quite a few games, but he’s still one of the greatest of all times, Ray Lewis, I’ve seen him get, you know, get his ankles broken by Marshawn Lynch or
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I’ve seen him get trucked before, but he made so many tackles and he was such an impact player on the field. It didn’t even matter because his track record. It was one that this teammates could trust. Same thing with Michael Jordan, Michael Jordan missed a lot of shots, but he made the ones that counted. He made the ones that matter because of his track record, you know, and tiger woods. But we don’t, we don’t really talk about tiger woods. So I’m just gonna skip that one. Yeah. So it’s not the end of the world. Like failure becomes irrelevant. Once you have a consistent routine that you’re doing on a regular basis, that’s, that’s it, you know, and my final thoughts “success is neither magical nor mysterious success is the natural consequence of consistently applied basic fundamentals. Let me try that again. Success is neither magical. Norma serious success is The natural consequence of consistently applying basic fundamentals. Jim Rohn, right?
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Let me try it one more time. Success is neither magical, enormous, serious successes. The natural consequence of consistently applying basic fundamentals. All right, whatever I screwed that completely up? But you guys can read it. I should have just let you read it, right? So that’s it. None of, you know, failure, failure is important because it hurts you and you’d have to learn from it. But if you’re doing things every day, day in and day out, you put it in your mind that you’re not going to give up. You’re not going to quit. And you just going to keep rolling with the punches, just like I did there with that, with that quote, read, it doesn’t matter because the next quote I’ll practice before I read it. And if I can’t say it out, two’s another quote. And that’s what you have to do with your business. That’s what you have to do with your kids or your relationships. You gotta keep tr ying. You gotta, they gotta know. Even with yeah. With all your relationships they have, the person has to know that they can trust you. That’s what a relationship is built on. You have to be able to trust another person, whether it’s your children or your spouse
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Or your, your in-laws or your, your friends trust.
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It’s the building block of, of a great relationship.
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All right,
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Man. Thank you guys for watching. It’s been a great week on consistency. I don’t know what the theme will be next week yet, but please, please, please continue to watch. Check it out. This has been the podonthego SHOW. I am your host Razz. You can check me podonthego.com follow and subscribe on YouTube and just love you guys, man. Have a great weekend. Peace out.
