Transcript
(00:00):
All right. All right. All right. What’s up, everybody. Welcome to the podonthego show. I’m Razz. I’m the host. I am also the owner of pod on the go and I’ve started a new show. I’ve launched dozens of podcasts at this point. My career in the business. And, you know, I’m just going to start live streaming content every day or every, you know, every day of the week. So we’ll see how it goes. I hope you guys enjoy it. And I would love to get any feedback or questions you have as we go. This is the second time I recorded this the stream then go live. Like I thought it was. So let’s see if it works this time. And hopefully you guys can hear me. Okay. let’s get started. So it’s, we are in 2021 and the theme
(00:47):
This week is going to be new beginnings. There’s a lot of people looking to launch a podcast this year. They spent all last year listening to podcasts and they said, Hey, I can do it too. So this year a lot down, hopefully it will be over this year coven, Corona nighty, and will hopefully be taken care of. And people are gonna start wanting to get back into the studios and get back into podcast and grow their business and grow their digital digital platform. So podcasting is going to be a huge part of that. So if you’re watching this and this is this is podcasting one-on-one today, you know, it’s going to be just for new pod-casters. You can listen to it if you’re an old podcaster, but this is very, very basic information that I’ll be able to share with new clients as I get them.
(01:28):
But also, hopefully maybe you can learn something as well. Whoever’s watching this. So today is we’re talking about choosing a podcast, host the, it is a very, very important part of podcasting choosing the right host. That’s appropriate for you. One that is going to allow you to grow with them, and one that is going to fit in your budget. And it’s, it’s a few things, but we’ll talk about that in just a second. First things first, here are some of the industry leaders you should look into Libsyn, Podbean, blubrry, simplecast, buzzsprout, anchor FM. You can also do one. I didn’t mention it here, but square Squarespace. The website hosts also has a plan where you can create your own podcast hosts through your website, which is really cool. You know, you can link the link, both of them together, which would be, you know, keep things simple.
(02:22):
So how do you choose the appropriate host? Well, here’s a few things you should probably consider. Number one is your budget. How much are you willing to spend on a host? A host can range anywhere from free to, you know, a hundred plus dollars a month. And if you’re a new beginner, you’re probably going to be close to the free, but just like anything you get, what you pay for when you, when you buy, whenever something says free you’re not, you know, you’re the product, you know what I mean? It’s like, you’re not buying a product. You are the product when there are things that are free. So anchor whenever they say that they’re free, they also put in their logo on top of your podcasts, are your podcast cover art? So now, you know, people, you know, now you’re advertising for them as well.
(03:11):
So it’s, you know, it’s, it’s a give and take, not to say they’re a bad host now, you know, and they’re also great for some people’s podcasts. You know, the different, if starting a podcast of the differences between paying $5 a month or $10 a month and doing a free podcast, then do anchor and get started and build an audience that you can grow either grow with anchor, or you can switch to another one. Another thing to consider is how often are you going to post some podcast hosts, you know, charge by storage amounts, not by frequency, but by how much storage you’re going to need on their hosting sites. So that’s something to keep in mind and it might be worth, you know, recording a hour-long podcasts first. And then, you know, seeing how, how large that file is before choosing a host, because if you’re going to record an hour long podcast every week, then you need a host that can handle that amount of storage space for the price, this inside of your budget.
(04:15):
Ease of use. How easy is it to use is as simple as posting website, do they did they send a, your episodes, all of the platforms that you want it to go to iTunes, Google play, Spotify, Stitcher, do they send it to everything or do they give you, you know, Mo most hosts do give you the link, but some make it easier to some, make it easier to syndicate, you know, by just through links or relationships they have with these companies, innovation, there is a so Libsyn is the go-to Libsyn is an industry standard. You can’t go wrong with Libsyn. But it looked the exact same as they did when I first started podcasting back in 2013, Lipson has the same exact layout on their website. And I don’t know how much they’re innovating, but they’re solid, very solid podcasts. It’s like a, it’s like a Ford Taurus.
(05:08):
You know, it’s going to go for 300,000 miles. You know what I’m saying? You’re not going to go wrong with Libsyn, but are they a Tesla? I don’t know. You know, they’re not innovating like Tesla. They’re not they’re not doing cool things with the website, but they’re a solid performer. And if that’s what you want that’s and honestly, at the end of the day, that might be what you want from podcast hosts. Is this up free versus paid? I kind of already talked about that. Analytics is a huge part. How are the analytics, are they, is it easy to download? And you know, the analytics from the site, is it easy to see at a glance, how who’s listening to you, where they’re from any demographics they have, what country city, or state they’re coming from. That’s, that’s a big part of growing your ad revenue for your podcast is analytics because you’re able to find at, you know, sponsors for your specific audience.
(06:07):
So just something to, you know, keep in mind customer service. Are they easy to talk to? Do they help you? Do they have a comprehensive, comprehensive, FAQ on a website? Do they create blog posts that help the customers? You know, so if you’re, if you’re stuck on deciding on one, ask friends for recommendations, and if you don’t have any for other friends that are podcasts, because they’re lame, then find your favorite podcasts, go to their website and see who their host is. See who the host is. It’s a great way to just start out and try a couple more things to keep in mind that I wouldn’t have thought of before I started as K U Switz, a podcast host your first podcast so easily to another one. Most podcast hosts do allow you to make the switch easily, but it’s a hassle. So it’s good to think about it and find a host that you think you can grow with because switching is easy and a lot of platforms, but it’s a hassle at the same time, because you have to delete things from there and in your podcasts might be down for a day or a few hours while the switch happens.
(07:14):
And so it’s just something to just something to keep in mind.
(07:19):
So if you’re still struggling, make a list of pros and cons of every host that, that you liked, that you think about go to the different websites, go to blueberries, go to the lips and go to state go to, go to Squarespace and make lists of pros and cons. You know, the, the pricing, the ease of use the customer service there, you know, communication and blog posts, everything, everything you can think of is find recommendations from other podcast hosts and just make pros and cons, ask a friend, ask, ask a family member, somebody, you know, the podcast already. And that’s the easiest way you should do it, but I wouldn’t take too much time on it. And especially as a newbie, the goal is just to get started. You’re not going to learn anything by analyzing it. A lot of what you’re going to learn is from starting, you know, and that’s the hardest part for some podcasters to start.
(08:08):
The next hardest thing is to keep going. So if you’re struggling, my favorite podcast hosts to recommend, and they don’t pay me to say this, they probably should at our reach out to him one day, if you guys subscribe is pod bean. They charge a very reasonable annual fee of a hundred, hundred dollars and some change. I don’t know the exact figure off the top of my head, but I used them for a pry, used them for a dozen over half of the podcasts I’ve launched and they worked great. They’re easy to use. It’s just like writing a blog post. If you’re familiar with WordPress or Squarespace, it’s just plug and play like that. They allow you to syndicate, to iTunes and Google play Stitcher and Spotify easily. They offer analytics. You know, you can look at a map of the world and see and click on it and zoom in and see who’s listening and the demographics of it, and how many downloads are coming from each country.
(09:06):
So it’s it’s a great platform. The only thing is that I don’t like about them is the annual fee. If you sign it for them and you pay 109 bucks for the year and you decide, you know what, I’ve been doing this a month, I’ve been doing this two months, it’s just too much work. I don’t want a podcast anymore. Then they’re still going to keep the entire 100 until the year is over. You know, you’re not going to get anything, you know, you’re not going to get the parts that you didn’t, you know, they keep the entire a hundred dollars. You can cancel it, but you just have access to it for the rest of the year, but they’re not going to prorate anything and give it back to you. So that part kind of sucks, especially for me, because sometimes I, I forget I’ll have two or three podcasts going and then the podcast stops or it fails.
(09:52):
And I forget to cancel it. And then next thing you know I owe another 200, 200 bucks to podbean, but just because I didn’t check up on it. So it’s just something to keep in mind if you’re doing one podcast, not a big deal, but if, you know, if you’re like me and you’re launching multiple podcasts for multiple clients, sometimes the the date of cancellation can get lost. Especially if they’re not renewing the podcast, continuing the podcasts. Another thing to keep in mind is that not great if you’re going to start a podcast network, but again, that is for a more, that is for a different day that we’ll talk about that another day. That’s not podcasting. One-On-One, that’s not a podcast in one-on-one topic. So yeah. Final thoughts choose wisely, but choose quickly. You don’t have to spend a lot of time on this.
(10:42):
Every podcast hosts that I just mentioned is a great house. You’re not going to go wrong. You’re going to be fine. If you know, it just depends on which one looks the best to you, which one you can use, you feel most comfortable using and which one fits in your budget after you decided on those things, any one you choose is going to be great. You know, all of these podcasts hosts are, you know, big names in industry. They have you know, a track record track record of success and being a stable hosts. So you’re not going to go wrong, just choose. If you’re still struggling, choose pie bane. They don’t pay me one day. They will. And I’ll come back to upload, update this video, but just, just choose and then get started because that’s the hardest part for a lot of people is to get started and to keep going.
(11:29):
That’s the that’s the hardest thing is to keep going. So choose, start. And even if you make a mistake like I did with even my first podcast, this is my first time live streaming. I’m doing it by myself. I’m not in the back. I’m in front of the camera. And I work in working in the virtual set and the PowerPoint and doing everything together. So, you know, you’re going to make mistakes. I wish I had some outro music. I wish I had some intro music. You got to, you got to learn as you go, maybe tomorrow half’s up. So yeah. So just, just get out and, and get started. This is a podcast and a one-on-one. If you make mistakes, that’s a good thing because you learned from them. So you don’t have to worry about podcasting. And when you’re just starting out, it’s all going to be fine.
(12:10):
And if you need help, you can reach out to us. If you’re a studio owner, if you want to go to a studio or a person and find an expert, then you can go to Potter, nego.com and find a podcast studio. Simple as that. All right, guys, talk to you later. I would love to hear your questions and comments about that. The podcast, I would love to answer questions on air. So please reach out to me if you have any other questions whether it’s a beginner question and a expert question, a growth question, anything about technology or cameras or whatever, I’m going to start doing these episodes every day. So, yeah, that’s it. I’ll talk to you guys later, peace.
