Today on the podonthego SHOW, we’ll discuss a topics for more advanced podcasters: Marketing.
Your podcast WILL NOT grow unless you market and advertise it consistently.
The question is, do you have enough time to do it effectively on your own? So how do you make it happen?
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Transcript
(00:00):
Welcome back to the podonthego SHOW. I am your host Razz and today we’re going to be continuing the, the show of the episode, the theme of the week, which is new beginnings. And today we’re going to talk about, you know, pocket. The segment today is podcasting 201. This is a little bit higher level, something most beginners won’t be even interested in just yet until you get to a certain amount of episodes or until you get to a certain amount of podcast growth. But today we’re going to be talking about building a team, and that is probably one of the most important aspects of a podcast being successful is having a team around you. You know, things such as marketing, editing, pre production, post-production getting guests everything, everything that has to do with creating a amazing podcast, you’re going to need a team around you because it to get started, you can do everything by yourself, like what I’m doing now.
(00:58):
You can do everything by yourself, but at a certain point, you’re going to need help. And a big part of that is marketing and advertising and getting people to see your product, your production. If people don’t see it and then why you’re doing it, you know, you, you want people to be able to see the show so that you can hopefully help them or entertain them or get them to come back to your business. And if you’re not posting on social media, if you’re not going to where your ideal target market is then you’re not adding a quality product out there, you know, you have to have confidence in what you’re doing and have to have confidence in the product that you’re putting out there. Otherwise you’re just adding to the noise. So that’s why marketing is so important. And that’s why it’s so important for a better, more experienced podcasters.
(01:57):
Okay? In the beginning, you won’t need all this stuff, but so, so what are your options? When it comes to building a podcasting team number one is yourself. Most podcasts are going to start out like this. You’re doing everything yourself. You’re posting on social. You’re asking friends to watch the show. You’re going to podcasts and events or different business events a year, sharing your show with friends. You’re starting Facebook groups. You’re posting on every social media. You can think of. You’re telling your family members that you got a podcast, all this stuff, you know, that’s you, that’s all you. And you still have to do that as your podcast grows, even though it’s podcast two Oh one and you probably have 100 or a thousand episodes out, you still have to tell people about your podcasts. It could be a cohost or a partner or a engineer.
(02:44):
Somebody who’s been there from the beginning, they could do all the marketing for you. Maybe you guys just, maybe you do all the production. They do all the marketing. Maybe you do a pre-production you guys share production, and then post-production your partner. So maybe you can find a partner a marketing company. There’s I don’t know, thousands, definitely dozens around you, wherever you are. You can find a marketing company who will help you to advertise and get your podcasts in front of the right people. But there’s pros and cons to that as well. Same thing with the virtual assistant, you can find a VA pretty easily online. There’s you have, you know, tons of resources out there to help you find a VA online. So that’s an option and automation, you have, you know, AI or automated programs or things that we’ll post this. As soon as you upload an episode or share a video on YouTube, there are apps and websites and AI and all this cool things that will that will post to social media for you. You don’t even have to think about it. There’s all types of services like that. So that’s an option, you know? So, so what do you do? You know, you’ve got all these options. You don’t know where to start. You want to start helping people as soon as possible. You want to start building your following a little bit more. You putting out all this hard work into your podcasts and to putting out good content. So what do you do?
(04:17):
Sure.
(04:18):
Some things to consider, you know, number one is your budget. How much can you afford? This is, you know, probably the number one thing it’s going to help you guide the dis the rest of their decisions on what you want to do. But if you can, if you can scratch a 50 or a hundred dollars a month and you can get some decent programs, some decent AI if you can scrounge up a hundred or 200 or 300 bucks a month, and you can actually find somebody to actually maybe help you bats, you know, things, things for you, posts social media posts for you ahead of time. What platforms do you want to focus on? Every podcast is not going to be successful on every social media platform. My podcasts, I focus a lot on LinkedIn. I focused a lot on Instagram, a little bit of Facebook, but those are my two biggest, those are my two biggest avenues, because those are the people who are attracted to the services offer and who, and who I can help the most, I believe.
(05:13):
I’ve also never been a social media person, so I’m just not, I’m not good at it. So I have to hire somebody myself, but those are the platforms. So when I’m looking to hire someone, those are the platforms I want to know that they’re experienced using. How often do you want to post? You want to post every day, multiple times a day. Do you want to be Gary V and posts on a, on a daily, hourly basis? Or do you want to post once a day or three times a week? It doesn’t at the end of the day, it doesn’t really matter. It’s just whatever works for you that you can do consistently. Do you want to create or curate creating is what I’m doing now, creating my own content. I’m recording my own, my own product and every day going to do this, or I can curate, I can find other people’s posts and other people’s shares and blog posts or videos.
(06:04):
And I could share those and comment on those on my, on my social media. So that’s an option. I’m a big part of social media is engagement, right? So do you need help with engaging with people or do you need help with just finding articles to post or do you need help with creating you know, not clickbait, but engaging images to post on your website, that links back to your website. So it’s just that post on your social media that you can link back to your website. So, you know, that’s a cause because engagement is so big on social media, anybody can post and anybody can buy likes. Anybody can buy subscribers and followers, but are you engaging with them in a way that makes them want to come back, that they comment on every post that they come back and talk to other people that’s, that’s pretty important.
(06:56):
Another thing to ask, you know, what, can, you still do yourself. Me personally, I still like to engage. If you see any comments on my social media posts, it’s coming from me. You see any comments or responses to anything is coming directly from me. I just personally, don’t like being on the website, being on social media or being on things. I like being in person with people. I like to connect in person and have coffee or have lunch or go to you know, organizations go to different, different events. So that’s what I enjoy doing, you know, so I enjoyed the engaging part. That’s what I can do myself, but posting on a regular basis. It’s just hard for me. I have so much to do. And it’s just not top abide, even though I know it’s important. Some, something else to think sometimes cheap help could come from just a friend, a relative, a niece or nephew, a cousin, you know, somebody who enjoys social media and you could pay them a small amount to either get them started.
(07:52):
Maybe you can introduce them to other business owners and they can charge them, you know, a more, a better rate. And you can actually help somebody start a business by helping them to help you. If that makes sense. One big thing to keep in mind, whatever your whichever Avenue you choose for your social media, helping your marketing, your marketing team is having specific goals. The, you know, things like in the next six months, I want this many followers in the next year, over the next year. I want to make sure that you know, my engagement increases by 20%. Next month I want to add, you know, 35 likes to every one of my posts, that type of, you know, to my, or, you know, I want to next month, I want to make sure that I am engaging with people and asking questions and answering questions from my viewers on a, on a regular basis.
(08:47):
So, you know, just make sure that their goals there, and they’ll also help you to discover which type of team member you want to add. You know? And another thing that I don’t like is, is bothering, you know, that’s, that’s the option like? So I do live streaming, videography and podcasting and all that stuff. If I wanted to, I could probably find a marketing company that would allow me to you know, barter. I could produce some stuff for them, or they would be my client and I would be their client, but we wouldn’t, you know, chase money. We’ll just help each other out the problem with bartering. At least in my experience, it might work for some of you, but at least in my experience, I never get as much back as I give. If that makes sense. I can never, I always feel like I’m giving more than I’m receiving in return.
(09:35):
And if you’re not paying them money, it’s hard for me to ask somebody to do what they said they’re going to do if you’re not paying them money, you know, so I’d rather just pay somebody and if things don’t work out, then I can let them go or fire them or end a relationship or whatever, but I don’t like to barter for services. So that’s just, you know, just some advice. If you’re going to barter for services, you might as well go out and find a new client that will pay you full price for your services, and then take the profit from that and find a marketing professional to help you with your, with your, with your marketing. I think that’s the better way I would rather go find a new client. That’s gonna pay me for a price and then to try and barter at somebody and Trey Trey time, because time is actually more valuable than whatever, whatever money or whatever value there is in my services, the time is more valuable.
(10:28):
So here are some resources, there’s a ton of resources. This is a very small list. This, this, this, this is just stuff that I’ve used in the past. If you are going to go the a, you know, automated route and add an automated team member for your, for you as your marketing tool to build your podcast and check out Zapier, Zapier, or I F T T T. I F T T T stands for, if this, then that. So both of these are just basically triggers. If you post a WordPress or if you post to your blog, or if he posts to YouTube, then you can set up a trigger. And either one of those resources to automatically post to the social media channels of your choice automatically with the, you know, whatever text you want to include. So that’s some, those are the things you could check out.
(11:18):
Very, very simple to to learn once you go to the website, but those are just automated ways to post I F T T T is free. Zapier is free to an extent, and then if you want more research, more resources and features, then Zapier also charges. If you want to go the VA route, check out Fiverr, check out Upwork, both are, you know, just easy ways to, to post and get help from, from virtual assistance around the world. So I use Upwork, I used Upwork to find my marketing assistant currently. Hopefully she works out. This is our first month, but I think it’s going to be great. We’ll see, next month, if it doesn’t work out, then, you know, I have to go back to her and see, what’s see what works, see what doesn’t work, and maybe we can, maybe we can make it work.
(12:11):
So I’m excited about it. So, and I work at school. I’ve used this several times for different people and it’s, it’s always been great fibrous, cool to, I used to, I had my first several podcasts levels created on Fiverr. They worked at the time, but at the same time, you also get what you pay for, with fiber and with, and with Upwork. So, you know, it’s, it’s gonna, but I, I think it’s worth it to check out if that’s the route you want to go. If you want to spend, you know, anywhere from two to 300 a month or 400 a month, or maybe even less, maybe you can get away with a hundred a month depending on the, the VA, but it is whatever you can negotiate. If you want to still do things yourself or do things with, or you want your co-host to handle the social media, some ways to save a lot of time or with the resources resources like meet Edgar hoot, suite buffer.
(13:00):
There’s a lot of these out there, basically the social media calendars and schedule devices. So it allows you to at the start of the month, or like once a month, once a week to go through and schedule posts to happen on a regular basis. So this way you don’t have to be on social media every day. You can just bats your posts at a certain time of the month and this great way to save time. And it works for a thousand, you know, hundreds of thousands of people use it, if not millions every week large companies use, I know who sweetened buffer and meet Edgar is a really cool one because there’ll also re repurpose the posts. So if you S you can say that I want it to say you have a very popular pop blog posts on your website, and you want to make sure that it’s always you know, a recurring, you, you want to make sure that people see it continuously.
(13:56):
You don’t want to post it once. And then six months from now, people don’t see it. So what meet edgar can do is allow you to upload once and make sure that this popular post is seen every month, or you can, you know, schedule it so that people, you make sure that people are seeing it every three months and new people are seeing, and it’s not just getting lost in the feed. If you want to go the route of finding a marketing company, you know, there’s a couple of things you can do. You can try LinkedIn, Facebook, Instagram groups like that. That’s, that’s really the best way to go. I think if you’re looking for a marketing company that, and then advice from your, you know, a local mentor or a local friend the same thing with, you know, finding a local chamber or asking relatives, or even joining a marketing meetup or a, just any kind of local media, you’ll find a marketing professional.
(14:41):
So, in Savannah, where I just moved from there was a, I started a podcasting meetup. So that was a cool way to find other marketers who was just looking to learn. I also was a part of the Savannah social media breakfast, which is a really cool one because each week we learned something new about social media. The founder of it was nice, Sandy, Sandy Mentzel. She was really, really cool lady. So if you’re in the Savannah area, it’s worth checking that out as well. And final thoughts. You need help. You’ve been doing, you’ve been podcasting for a long time. Now you have been, if you’re watching this, I’m assuming that you’ve been podcasting for awhile. I’m assuming that you’re getting to the point where you’re getting overwhelmed with all the work and the production and the pre-production in the scheduling, the interviews, and you know, finding topics to talk about finding cool people to interview.
(15:37):
You’re getting overwhelmed with the editing and the posting. When I first started, it’s a little bit faster now because I have help. But when I first started editing and producing podcasts for other people, even a 20 minute episode would take like three or four hours for me to do everything, right? So if that’s, if that’s where you are, but you’re also gaining some traction with your podcasts and people are enjoying it, and people will tell you how much you love it, and you enjoy doing it, and you want to keep going. You want it to keep growing then any to invest in yourself. And that’s where the first thing I would take off my personal plate would either be editing and the production, you know, the production of it, or I would take off the marketing side. Those are the two hardest parts that are the easiest to get help for.
(16:22):
And most likely somebody else can do it better than you can, unless, unless that’s your list of thing. So that’s, that’s my advice is to get help and marketing is a great place to start because somebody is better than you at marketing. And if you’re going to invest in your podcast, you don’t even have to buy, you know, a very expensive mic. You don’t have to have, you know, five cameras and amazing lighting to produce something that’s really amazing. You just have to make sure it’s getting in front of the right people at the right time and making sure that they’re staying engaged with your content and making sure that they’re providing feedback and you’re talking to them and they’re talking to you. So that is my advice. That’s my final thoughts. You know, you need help. If you want to grow your podcast, you’re going to need help.
(17:06):
You’re going to have to build a team and creating a marketing team or finding marketing resources is the easiest way to go in my opinion. So all that said thank you guys for watching I’m Razz owner of podonthego, I would love to hear your comments or your feedback on the episode, things things that you want me to talk about, things that I have missed today, you know, that maybe I can add to the next time I talk about marketing. I would love your help. If you are a marketer and you want to come on the show and talk about podcast marketing specifically, I would love to have you on for as an interview, as an interview guest. So guys go check out Podonthego.com. If you want to start a podcast, you can find a podcast studio near you, and that’s it. You know, you can reach out to me info@podonthego.com. And I’ll talk to you guys tomorrow. Peace out.
