Welcome to Savannah podcasts meetup I’m Henrik de Gyor. Today. We have a series of guests and a cohost of course, Razz cohost and founder of Savannah podcast meetup. You want to go first?
Yeah. So I’m Razz owner of Podcast on the go and founder of Savannah podcast meetup. I’ve been podcasting for about seven years now on a company called podcasts on the go and we a booking site for podcasting studios. So I’m looking to grow that platform so that people can find a studio near them and level up their podcast.
And we have a guest Brett Degear from Toronto, Ontario and I’m just here to learn about podcasting. Excellent. We are there in the right place. Welcome. And I’m Henrik together. I have a consultant podcaster and a writer I have about now eight podcast series. And today we’re going to be talking about the how to become a better podcast host. So I think we have some, some things to share around that. Both before, during and after the show recording would be the way to think about it as a host Razz. Do you have anything to share up front or
Yeah, so I liked the way you put it is before, during and after. So you want to just go with that, with that layout and we’ll just talk about stuff we can do before. So before preparation is key there is a podcast called the turnaround and it’s by a guy name. I’m going to forget his name. I don’t know his name, but the podcast is called the turnaround with Jesse, but I might be lying, but he, what he does is he goes that he interviewed some of the best interviewers in the world. So he’s turning the mic around and it’s a really great podcast to get insight into what the greatest hosts think and do before, during, and after a show, you know, he interviewed NPR hosts, he interviewed Larry King, he interviewed go some other great IRA glass.
He had had him on there. So just really, really brilliant interviewers. And preparation was the key. It was huge. Especially when it comes to really diving deep on a topic and that’s, that’s somewhere where I fell off when I first started because I just wanted to get to know people, but as you level up your guests, your guests, like you, they want to know that you’ve read their book, that you know, something about them that you have listened to their speeches before they want to know that they’re not just that they’re talking to somebody who is educated on the topic. You know, if you’re just interviewing local entrepreneurs and business owners who want a lawn care company, you know, you can kind of wing it a little bit. But if you’re interviewing somebody who is an influencer that you have to, you have to prepare quite a bit
For sure. Yeah. It’s the turnaround with Jesse thorn, a J E S S E and then thorn, like I have a thorn,
I’m glad somebody thought to use Google.
Thanks. Yeah, you’re right. Yes. Thank you, Google.
Speaker 3 (03:05):
Yeah, so definitely I think it’s easier to make it a repeatable process as far as having a model to repeat the invite process to, to not only entice people to be a guest on your show. Obviously it’s harder in the very beginning because you’re not a known quantity yet, right. Unless you’re a well-known personality or something like that. So, so I reach out typically to my network first, right. So my, my preferred network happens to be LinkedIn cause most of my podcasts around a business niche, business topics. And so I reach out on those networks. You may have a different network on say Facebook or some other social network or your email list or whatever that looks like depending on what your show’s about. Right. but having a repeatable process, preparing to Ross’s point is really important.
Using email templates is huge as far as making it a repeatable process because your invite should look pretty much the same. Right? So my, my email process is like, I’d love to have you as a, as an, as a, a podcast guest on said, show, you know, tell the show name, give a link to it. I invite them to listen or subscribe to the show so that they have some so that they prepare to write. So they know the format, you know, Oh, this is going to be conversational. This is going to be an interview style. Here’s potentially the questions upfront. And you give them front so that you have transparency to the home, to the guest, right. As a host saying, I’m not going to surprise you with super hard questions and you’re going to be like I don’t know. It would take me years to figure out some questions. So maybe some answers to that. But things that are relevant to them, right. Because if it’s not relevant to them, they’re probably as math, not for me and make it potentially generic enough that
Speaker 3 (04:56):
It can be
Geared towards them, but don’t invite just anybody to any show, right. Because you’re not going to get the right audience for that or the right guests, more importantly. And then it’s gonna be harder to retain an audience if you don’t have a set theme, that kind of thing. So, so keep all that together. If there’s a product or service mentions, see if there’s an affiliate deal, right. Or a marketing deal to be had prior to the show. Right. So if there’s a, some kind of a affiliate deal where, Oh, well, because said guest is on the show, we’re going to try to do a deal and provide the audience more importantly, a deal for said our service or product. So if you have an author, for example, I have authors on on a regular basis on my shows. Because they’re, they’re very easy to come by if, if they’re on your topic, right.
And you say, Oh, I’ll promote your book. Just mention your book. And I’ll make sure that the link is in the show notes with an affiliate deal, to say, Amazon affiliates where get a percentage of each sale, the book if they click on your link. So it’s all good things, the way to, to propagate the interest in said business or set products and, and gain a little bit of insight and potentially some money on the side to continue propagating what you wanna do. Yup. But go ahead. Go ahead. Sorry. No, and then I think also addressing, like, just before you record, you know, obviously greet them before, before you start recording, but make sure you address what happens, especially if you’re doing this kind of format. What happens if you have drop-offs, if you have mishaps in, Oh, I said that sentence wrong.
Can I do that again? Basically I tell them, you know, stop resay the whole sentence, and then in the editing process, because it’s typically not live on like this, we will edit that out and take the best parts in, and then on top of the transparency to build that trust, I tell them, I, I will let you review the edited audio file before it is released, so you can approve of it. And that’s a huge win because a lot of people say, Oh, I got to review it before it’s released. So I don’t sound like a, not so smart person. Great. I’m in, right. So it’s related to them B they see the questions and see they can review the final result before it’s released to the public. So that they’re not the avoid embarrassments and, and that you can potentially promote the product or service if it makes sense.
Right. Right. And to your point about making people feel comfortable and coming on your show is huge because they, you know, like CNN and Fox, they have experts on there for 10 minutes, and they’re just screaming at each other, yelling at each other. And that makes exciting TV, but that’s not what a podcast is about. A podcast helps you like dive really deep on a topic and it gives it lets a person what’s the word I’m looking for? Lets a person explain in a deeper way. You know what I mean? So it’s not, it’s not about just these talking points. It’s about diving deep, but I think that’s what will attract people to coming on your show. So putting in things like, you know, the questions and putting your things like you can review the show before it goes live, is going to help make people more comfortable coming on your show for sure.
Yup. Yup. And then during the show lets unless you have more things to cover during the show you want to listen carefully to what they say, right? Because they may use acronyms for example you know, especially if you’re you’re into technical or business things that people may not be familiar with. There’s like what’s ROI stands for. It’s like, Oh, okay. Oh, let’s clarify what that acronym actually means. Return on investment. Okay, fine. Or if they, if they use some jargon, that’s not clear. And then also you want to ask clarifying questions. If some, if a point isn’t clear, even if they don’t use jargon or, or acronyms to clarify for the audience or yourself for that matter. So it’s, it’s worth taking a look at all those things. And here Tyler, Tyler, Tyler is joining us as well.
And to add on to during the show might need a mic Tyler or no, no, you’re fine. Okay. I heard echo anyway. Okay. Yeah. We, so during the, so as you said just like remaining focus is the, is the key and like zoning in is kind of like being a sprinter, getting is like being a basketball player and a fourth-quarter getting in the zone. Like you have to be able to like have that space in your office and your studio, wherever that is, where you can kind of block everything else out while you’re in viewing the person, nothing else in the world should matter. It should just be you. And that person is something that we don’t, and that’s my favorite part of podcasts, because if you find a great guest, so you got to connect, then it can become a, almost a religious experience because you guys connect on a deeper level.
Depending on the guests, not always, but depending on the guests and then, you know, and that, and that’s, that’s the beauty of podcasting for me is that you get to really, there’s no cell phones, there’s no televisions in the background. There’s no kids running around yelling, you know, it’s just, there’s no fires to put out at work. It’s just you and another person learning from each other, diving deep on a topic. So that’s, that’s the whole key, if you say like thousands of times, if you say you know, say if you mess up and miss, miss speaks a word or have to go back, it doesn’t… none of that really matters. As long as you can build a connection with that, the person you’re interviewing.
Yeah, exactly. And then it, as long as it’s not too distracting for the audience too. Right. And you’ll be able to tell when you review the audio. So, so make sure it’s, it’s on airplane mode. So that it’s not a distraction and you’re not getting things by anybody for that matter during the show to Rose’s point that you were mentioning taking pauses between questions and answers to make sure that the other party has done speaking cause a common challenge is crosstalk, right. Where you think they’re done, but they’re actually taking a mental pause and they’re like, did they finish their answer? I don’t know. Let’s pause and wait and see, and then, you know, five seconds later, they’re like, okay, I’m going to ask the next question.
And, and on occasion there, there are, there are hiccups in either the bandwidth or there’s a technical challenge or there’s a drop off in, in the, the wifi or who knows, right. Or a Mike, you know, cuts out or something and you just have to record rerecord that question. Right. Or we record part of it. And I was like, I missed that part. It was like, it depends because some people like to read scripts and usually you can tell, which is bad. I prefer show notes. Right. Where you have, like, in theory, if I give you five questions, which typically I do ahead of time, you’re going to write some, some notes, like points you want to talk about, right. Like, oh, I’m going to talk about point A, B and C, right. Four for question one, great. Don’t read a script because then it will be very obvious that I am reading a script and it will sound very monotone and it will be great.
And actually it will be terrible. And then when you mess up on the script, you’re going to be like, Oh, let me reread that, that for the fourth time I’ve had that happen several times with guests and it’s painful for the guests. It’s even more painful for me when I have to edit it, which is not fun. So, so listen carefully and see, do you really, really need to resay the whole answer? Or can you just say the sentence that, you know, died for whatever reason and needed to be revived in and said better in maybe, or a different way to make said point.
I agree. Another resource that this kind of prep work and kind of during the show is a Toastmasters. If you’ve never joined a Toastmasters group before I’ve heard of them, you should look one of them close to you and, you know, go, go to a session, join a session. I think they’re free to go the first couple of times and then just see what kind of feedback they give you, you know, that you can work on that. And if you enjoy it, you can join it. Cause it’s a great organization. But if not, maybe you can just learn a little something that can help you you know, better your ideas, as a host. And yes, and I’ve heard from several podcasts guests. There was one guy he had been on a thousand podcasts or something like that was his claim to fame.
He was like a guest on the thousand podcasts. And he said the worst podcasts are ones where the host is not engaging. He’s just really questions from a script and he’s not really listening. And he doesn’t even know if you’re there that, you know, he’s just reading the questions, you know, he’s just wanting to content. And he said those are the worst podcasts. So I said, just having questions and sending this to the guests, but also like listening when the guest says something, because sometimes that the answer can lead to a deeper app so that you can take, you know, on a side, a side quest, you know, and it’s a to dive deeper. So, you know, have questions there to help get you out of trouble, but also listen to what your guests to say because that’s the reason they’re there.
Exactly. Yeah. Because if I just read a script of questions, like question one, okay. Question two. Right. That’s about as engaging as yeah, exactly. Yeah. Brett, you have the exact reaction that I would expect actually. No, it would not. It would be very sad. It’s like, it’d be like crying and as you turn it off. Right. And I, I should be crying for grading. Something like that. Add boring.
Yeah. And then the worst part is you don’t connect with the guests at all, you know, because that’s another offshoot. Like the secret of podcast I got to say is that, is that after a podcast is over, you have the opportunity to connect with the guest or invite them to meetings, or they’ll invite you to speak somewhere or they’ll invite you to a group they’re part of, or they’ll send you clients. But if you don’t connect with the guests, none of that’s going to happen. You know, because even if you don’t have a hundred thousand people downloading your podcast every month, if you can connect with, you know, four guests a month to two guests a month on a deeper level, that can take your business to extreme heights. But you have to connect with them.
Yeah. Yeah. And there’s multiple ways to connect with people. Like we mentioned, the social media networks in a previous Savannah podcast meetup. We, we talked about all the different places. You can find places to sign up for guests, right. Or, or, or to be a guest for that matter. There’s a new one called a podcast movement university. I think they launched that’s the brand spanking new one. And I recently signed up for a matchmaker.fm and gotten awesome results. So, so that’s, that’s a new relevant revelation for me. But LinkedIn is still my preferred channel for finding lots and lots of people. And what else should we talk about during the show?
Us, us, we talked about this with Brett before, before the show, a little bit in that podcasts are different than radio. You don’t have to fill every single moment of silence. So filler words aren’t as needed during a podcast because you can have a little pause and then people will lean in a little bit more. If you just pause and take a break versus a “like” that what’s I do terribly,
But everybody does a little bit. Yeah. Yeah, yeah. And there’s, there are ways to control it. Right. If you’re super conscious about it, if you really, really need to control it, because you’re saying like every other word, right. Then, then it’s probably a little bit more distracting and you need to work on that. Right. Not that you do. But and then something else to consider, you talked about the turnaround which is a great podcast. The exercise asking better questions. That’s a huge thing that a lot of podcasters talk about ask less, yes or no questions and ask a lot more thought-provoking questions, like open-ended questions that are going to lead to a longer answer, a lot, lot more meats to talk about, right. Or vegetables to talk about that that’ll be going to be more to chew on mentally speaking. And so that it’s going to entertain, it’s going to inform it’s going to engage the audience and the guests and, and, and the host, as well as, you know, more importantly, the, so everybody is gonna engage and entertain and inform everybody that that’s the goal of the podcast. Right. It’s to do some of those things. Cause if you’re just like rambling,
Yeah. He was like, what do you, what’s the point? It’s like,
I’ve come from the rambling of the day. It’s like, yeah, I’m not a fan of those myself.
And I’m glad you said that Henrik. One of the most inspirational, nice ration, but one of the quotes that stuck out to me for a long time, and I remember it to this day, I listened to this podcast like five years ago, it was Tim Ferris. And he interviewed Cal Newport years ago, a famous author and sports journalist. And he actually interviewed it wasn’t, it wasn’t Putin, but it was a Russian I don’t know if was prime minister, president anyway, restaurant leader. And what he said was is that, you know, his first question was something really it wasn’t, it was really emotional. So I got to the heart of the matter. So I took that and I created my first question on all my podcasts. And it’s here it is if you are, so here, we could be walking through your neighborhood.
You’re walking through your neighborhood and look comes, a little kid comes up to you and says, Henrik, you’re my hero. How can I be like you when I grow up? And in the language that a ten-year-old can understand, what does it take to be Henrik De Gyor? That’s my first question on all my podcasts. And if you start with something like that, something that gets to the heart of a person and less than kind of open up that, you know, bare their soul a little bit, then everything else will just flow. You know, the entire interview will just open up. If you just start with, start with something, a question like that
Question, right. It is probably a deep, sorry.
Yeah. And people aren’t, people aren’t ready for it. They’re not, they don’t know what to expect, but it does allow them to think kind of childlike, you know, I guess some thinking less that they’re taken off by it, they’re less defensive, you know, they’re less professional. And, but they also say something extremely heartwarming and helpful and, and honest, you know, when I, when I start with that. Yeah,
For sure. Yeah. And it’ll make it simple too, to all audiences because likely people slightly over 10 will listen to the podcast, but that’ll, it’ll make it to the simplest terms. What makes you a good person? Right.
Even intellectuals can understand it.
Exactly. Yeah. Hopefully they too, they can dissect it a little bit more. So anything else during the show?
No, I think, I think that’s it for me. Okay.
But after the show what should we do?
So post-show is a host is a followup. You know, they say the fortune is in the followup. So just follow it, follow up, you know, send, make sure you’re, you know, send people the link when it out, give them an opportunity, you know, send them a widget or send them all the social media, whatever clips you do. So they have the opportunity to share it, you know, tag them and all the posts you make, so they can be seen and shared with that audience as well. And then just also just tell them, thank you, you know, or send them a gift if you can get it like a little coffee mug or get a hats or get a pen or a sticker or something like that. Or even just a handwritten note to say, thank you for coming on the show. All of the all of that stuff matters. It’s the little things that matter.
Hmm. Things that people get typically, most people don’t do. Right. Right. Because like how many handwritten notes do you get nowadays? Very few. Yeah, exactly. Especially now. Yeah. So, so things that make you stand out though, people will remember that big time. Right. so yeah. And then you can, right after the show, like literally after you stopped recording and maybe you’re you have you continue the conversation afterward you usually I find the guests to be very generous and sometimes the host as well, honestly where they talk about details that they didn’t necessarily want to talk during the show, but you can continue recording hypothetically speaking, and maybe add that in without them necessarily not knowing, but tell them, he was like, oh, I’m curious about this and this and this right after the show. And, and if it’s like super valuable, you can either do it. Like the the, after the outro, you know, you can continue the ref around like some detail that may be less relevant. You know, that kind of thing. People that some shows have that where it’s like, Oh, wow, that’s some seriously awesome detail that we kind of skipped over. But you can ask them for other guests to interview.
That’s a big one. Yeah.
Yeah. That’s a huge one. Like I asked recently, somebody is like, Oh, who do you think I should interview about this topic as well. And the guy rattled off six names and he said, I’ll introduce you all to every single one of them. And I got almost every single one as a, as a future guest, which is a huge win, right. As a podcaster. And then of course, if there’s other businesses that you want to promote you know, similar to, to the ones that you already talked to, the same thing, that’s huge for monetization. Right. and, and for, for growth in general business growth two to all parties, right. Because a podcast is basically almost like a free advertisement. If you think about it, right. You advertise sometimes on shows if you have a big enough audience, but if you mention it during the show, rather than saying, and this is brought to you by blah, blah, blah, right.
Or sponsored by whatever. Right. there’s, that’s one thing. But if you literally talking about it during the show, I think it has more credit if you will, in the audience’s perspective, because they’re listening because there’s set authority talking about XYZ product or service. Right. And then the host is promoting it too by default. Right. Because you’re allowing the airtime for them to talk about said thing. Right. even if it’s an indirect way. And so that, that can work. And then what else? We talked about the approvals after editing that’s a big thing so that you’re transparent about it. No. Gotcha. Is no surprises like, Oh, you remember all us and stuff. I put, I threw it all more in, no, that doesn’t happen.
I extended it. I made them longer. I slowed them down. Now that’ll be the worst possible thing you can do if, if, but if you can cross-promote each other, that’s huge. Right. And that’s partially why you want to have certain guests on the show is if they have a good following and you have a good following, you can cross-promote each. Other’s not through each other’s networks. Now, some people are terrible at that. And some people are really good. And there’s a variety of factors. Why I think the easier you make it to, to promote what you’re trying to, to promote, like you literally give them the verbatim scripts in an email saying, Hey, I’d love for you to help me cross-promote or promote this or share this. Right. and you make it really explicit and you give them literally the two lines of, of, of texts with the hashtags and links and blah, blah, blah, that they just have to copy and paste and share.
That’s a huge win to it for said purpose typically how often that happens. That’s I guess that’s more followup, right? Your yup. Yup. Yeah, I think that’s it for me. Okay. Yeah. I think emailing them right after the D sorry, the day or the morning of the show release, that’s huge. As well so that they know it’s come out and B, they know when to promote it. There’s where you can start dropping like hints. Like, Oh, can you please share this blah, blah, blah, text, or something similar? It doesn’t matter if they want to change it up. You can also ask the guests for feedback, like, Oh, what’s missing from the show, what would you change? Right. So getting honest feedback from them some people will be honest. Some people will just be nice and say, it was great. It was good, which is not that helpful, honestly. It’s like, okay, thanks. But anything that will help the future of the topic or of the show, like saying, Oh, have you considered asking this question instead, or with, along with your questions. Right. that, that can be powerful, like, like the question that you suggested. And then what else asking them to subscribe and promote the show. Of course at least that recording of them. That’s usually more common than the whole show and then yeah. Questions from anybody.
And I guess my final thought would be is that if, once you start, do your best to keep going, Oh yeah, it’s just, it’s on the job training basically. So like, you know, you’re going to get better as time goes on. Like your first interview is going to be not the best, you know, but you can only get better with Joe Rogan. One of the most popular podcasts right now. If you go back and listen to episode one, it was horrible or, you know, complete, completely horrible, or it’s for early episodes with terrible. He was like yelling and trying to be the shock jock type of guy, but that’s just not, you know, it, wasn’t good, but he’s evolved over the years, you know, and, and you will too. Yup.
Don’t measure, don’t measure yourself by, by based on just what, what one person does, or what your first Ted episode sounds like. You, you need to keep the, to your point GRazz the, the consistency of your show. So if you set a cadence of saying weekly or every two weeks, or once a month or whatever that is I don’t recommend starting daily cause that’s a lot of work. Not everyone’s John Lee Dumas, right. Where he does like eight in one day. And then he like pushes them out. He obviously has a process and it works really well for him, you know, 2000 plus episodes later. But it makes it sustainable for yourself. Right. And have a buffer of, of episodes in, in your back pocket so that like I record several in a month, right. Knowing that for the next month I already have recorded some, so I’ll record for several months at a time or the entire series at a time, like I’ve done like 52 episodes first, write a book about it and then promote the book with every single episode that works.
Right. Then everything’s recorded, everything’s set everything’s approved and you just push schedule everything and you’re done. But most people do it a little slower. The thing is you do like a handful of episodes, like a Trevino last month, she talked about doing four at a time. That’s a very manageable amount, especially if it’s just you doing solo, you know, talking to the mic kind of thing, or recording, scheduling for four interviews in a couple of weeks or a week. Right, right. I like doing back-to-back. I like batching. That’s just me. But it that’s an efficiency of the host. Right. And it simplifies things for me and automates back to intravenous points. Anything else that we missed Tyler or Brett that you have questions or you want a big points on that was super helpful for me.
Speaker 4 (29:43):
I’m still new and learning how to be a host.
Tyler is still learning. Okay. No worries. Yeah. And Brett, I think you’re, you’re launching soon, so
Speaker 4 (29:53):
Yeah, absolutely. I’m launching soon. What about agreements with the guests in you? Do you have signed contracts? Like who owns material and things like that? Legally is right. Yeah.
I don’t personally, but I know our a maximum, my friend I can’t think of his name. Alex, Alex. Yeah. I’ve asked him, my friend, Alex. We just had one mastermind session so far. He has one and it’s a really in-depth one, but also simple. And it’s just on a Google doc that he has everybody sign go through before they come on the show. And it just says things like you know, we own this basically. Yeah. Yep. Yeah. But I don’t know for what I do. I don’t, but maybe I’m thinking more and more about it because as podcasting becomes more popular, there are also downsides to it. I’m sure. So, yeah, I think I’ll, yeah, I think I’ll start doing.
Yeah. Cause if you give the preamble like VR, legalese like, I will own all the content. I can do anything I want with it. Blah, blah, blah. That, that it, it, it puts it upfront. Right. And, and they have to approve in order for you to move forward with the interview, blah, blah, blah, blah. So, so it gives you more freedom to, on how you want to use the content. What I do is in the email, I say, I, this is my intent with the podcast interview. I plan to transcribe it. I plan to potentially make it into a book. I what you said I plan to have you approve of the content prior to I planned to do this and this and this and this. And then I actually asked for written email form written, do you approve as is, or do you require other edits?
And then if they say, prove as is, that’s technically legal because it’s a, it’s approved. I in writing with date timestamp, et cetera, et cetera, and emails are legally binding information if you word it the right way. Cause you know, obviously if it’s not, you know, one, two, three, a firstname.lastname@example.org or something, but something a little bit more formal, like your name especially at a company name. So does that answer your question? But yeah, super great guy. I’ve even seen people put it in their calendar. Lee invites as, as part of the process where it leads to a Gmail link or a Google docs link where they get to read the legalese and they approve and it’s a checkbox basically. And then it tells them the formats, it tells them all the questions, it tells them everything.
And then it literally pushes out a, a zoom or Google meet or you’re going to use Citrix, et cetera, et cetera, to record on set dates at a time because they’re, they’re scheduling when you want that block of time to interview. So, so using Calendly or schedule once or whatever your favorite tool is to book in advance that’s a huge win too, because it saves you so much time in, from the back and forth like, Oh, would you like to do Thursday? How about Friday? Oh, four o’clock no. Oh, two. Oh no. How about next week? No, no, no, no, no, no, no. 15 emails just to schedule one person. It’s like, it’s like, here’s the link. Oh, you’ve booked. Great. Thank you. Doesn’t see that very quick and forward providing all of the questions and then of course sending your email address in case they need to have additional questions, which on occasion they do, of course. But making them back to your point, comfortable with whatever’s important to share. Yep. Correct. Yep. Anything else or are we good?
I think that’s it. People can find us on meetup.com or on our personal websites. henrikdegyor.com and terrassmisher.com if they want to ask questions. And we can, you know, we invite a lot of questions. If you’re watching this on YouTube, please send us a question. So we know what to talk about on the next Savannah podcast and meetup.
For sure. Yeah. Thank you so much for making the time.